Aad Goudappel lives and works in Rotterdam (the Netherlands) as a freelance illustrator. He translates complex ideas and abstract themes into clear and powerful images. Aad creates illustrations that at first glance seem very simple. His distinctive style is characterized by the use of flat areas of color and the complete absence of lines. On closer look the mildly alienating images often contain multiple intellectual or emotional layers. This approach leads to works that are both timeless and contemporary. Aad graduated from the Willem de Kooning Academy in Rotterdam (The Netherlands), and in addition followed courses at Camberwell College of Art in London (UK) and the Art Institute in Boston (USA).


Society of Illustrators, 2011, 2012 (Silver Medal), 2013, 2014  American Illustration, 2012, 2013, 2014 3×3 ProShow, 2010, 2011, 2012, 2013 (incl Gold and Bronze Medal), 2014 Communication Arts, 2011,2013, 2014  ADC Germany, 2014 (Silver and Bronze) Red Dot Award, 2014 HOW’S International Design Award, 2014 Applied Arts, 2014 EuroBest, 2013 (Gold Award) 3×3 Childrens Illustration, 2013 Association of Illustrators 2013, SILA 2013 CMYK 54, 2012, Creative Quarterly, 2012, Luerzer’s Archive 200 Best Illustrators Worldwide 2011/2012, 2013-2014 Fresh, cutting edge illustrations (Slanted) 2011


Including but not limited to:  American Lawyer Media, Brandweer, City of Rotterdam, Consumer Reports, EdenSpiekermann, Fortune, Golf Digest, Harvard Business Review, Herman Miller, Heijmans, Jeugd en Co, KrisKras Design, Mainpress, Managementboek Magazine, Management Scope, Marriot Alumni Magazine, Men’s Health, More, PostNL, Reader’s Digest, Rotterdam Public Library, Thjnk (Kempertrautmann), Toshiba, VUMC, WIRED, Wall Street Journal


Above the thumbnails on the left you can choose Dutch (NL) or English (EN) as your language . Click the thumbnails to see the entire image. More information on projects is to be found by clicking the little square I- button beneath the illustration. If there are more images in the project square orange buttons will appear beneath the illustration.

I guess this website gives a good introduction to me and my work. In case you have any questions or when you would like to commission me for your next project please send me an email ( or call me (+31 (0)6 15303587). Of course you can also use the contact form on this website. I’m looking forward to talk to you in the meantime I hope you will enjoy the work presented here.